If you are a new franchisee or are considering a franchise venture, you should plan to take advantage of the resources that your parent company offers. Many people don’t know where to start when they begin a franchise venture, but if your parent company is a good one then your success should be their priority.
First, take advantage of your parent company’s training programs. Comfort Keepers® offers all franchisees a comprehensive training course so that they can become familiar with the business philosophy and most effective business practices. Find out what your potential franchisor has in place to train you once you get started.
Also, learn how the parent company’s marketing department can help you. Most franchisors offer extensive marketing communications documents and literature that you can use to market your business. Develop a good relationship with the people in your marketing office and let them help you build a strong brand presence in your area.
You should also use the network of fellow franchisees to gain business insight. These people are facing very similar challenges and issues that you are facing. If your parent company offers franchisee conferences or meetings, take advantage of these opportunities to connect with your franchise-mates.