I recently tweeted a video released by popular business, marketing guru, Chris Brogan. He used this :49 second clip to bring home one simple message: in order to make your business or franchise successful – you’ve got to go where the business is. The concept seems simple – but tapping into new business can be a daunting and time-consuming task. There are a few reasons, however, why being proactive and going to where the business is will yield rewards.

• Keeping in contact with your network and touching base frequently may yield future referrals. Word of mouth is a powerful force in business, so keep your business relationships current.
• Developing a proactive sales or networking plan will allow you to strategize. Who do you need to contact? What audience needs to know about your business or service? Take some time to answer these questions and then strategize about how you might connect with them.
• Being proactive in your sales strategy will also help give you a solid business reputation. Other business owners and consumers will start to see your business as a valid, respected presence in the business community.