Atlantic City Gets In-Home Care Franchise
What motivates an individual to purchase their own business? Is it the life-changing experience of becoming your own boss, or perhaps the potential financial benefits of owning a successful business? For many entrepreneurs these two factors may have lead them to begin their own business, but for Kelly Marrero the decision to become a Comfort Keepers® franchise owner was a much more personal one.
Not too long ago, Kelly’s mother was unable to safely live on her own and was placed into a nursing home that Kelley thought she could trust with her mother’s health – she was wrong. Within three weeks her health declined, eventually leading to a stroke. The staff at the nursing home made little effort to improve her mother’s condition and soon after her stroke, Kelly’s mother passed away.
“With one, maybe two nurses per 10-12 seniors, seniors are given hardly any attention by nurses who don’t seem to even care,” said Kelly, “I feel that the elderly deserve to be treated with more respect and dignity to live safely in the comfort of their own home.”
This difficult experience not only opened her eyes to the potential risks of a nursing home, but to a field in which she could make a real difference by providing quality in-home care to those who need it …which is something that Comfort Keepers is known for. Witnessing first-hand the impact that living in a nursing home can have on a senior’s health was enough for Kelly to make her final decision in purchasing a Comfort Keepers franchise.
“In order to have a fighting chance, you almost have to buy into a franchise model,” explained Kelly. “You are given ongoing support and training, competition is limited, and there is a much higher likelihood of success than starting your own business from the ground up.”
Along with ongoing support from CK Franchising Inc., Kelly has experienced an overwhelming amount of support from the surrounding Comfort Keepers offices in New Jersey. “They welcomed me with open arms and provided our office with anything and everything we needed,” Kelly said. Because of her recent purchase in Atlantic County, New Jersey, Comfort Keepers now has 23 offices in New Jersey providing compassionate, loving in-home care. Her offices are in the southeast part of the state, servicing Atlantic City, Pomona, Woodbine, Dennisville, Cape May, and other local communities in Atlantic County and Cape May County. In only two weeks, Kelly is proud to say that she is already providing full-time in-home care for several clients in New Jersey.