Incorporating Social Media Into A Home Elder Care Business
When considering business and marketing strategy for a home elder care business, social media may not be the first idea to come to mind. A common misconception regarding social media is that it is for the “young” who are more likely to be technologically savvy than their parents or grandparents. However, social media can actually be a very important and effective factor in spreading the word and educating a community regarding a home elder care business.
According to PewInternet.org, a service of the Pew Research Center, from 2009 to 2010, social networking among Internet users who are 50 years of age and older doubled from 22 percent to 42 percent. Additionally, in the same time period, social networking among those aged 65 and over increased by a dramatic 100 percent, from 13 percent to 26 percent.
Seniors use the Internet and social media for many purposes, including keeping up-to-date with news, researching topics of interest, maintaining contact and keeping in touch with friends and family members.
Social media provides a great opportunity for home elder care business owners to reach potential clients and their families. It provides a forum to interact with the community on a personal basis as well as to educate the community regarding the business’s presence. Business owners can provide information regarding services offered, regions served, valued team members and countless other benefits of the home elder care business. Social media also provides a great forum for networking with other local organizations as well as fellow home elder care business franchise owners.
Home elder care businesses such as Comfort Keepers provide marketing support to its franchise owners in order to effectively build a web presence as well as assist in areas of training and IT. This type of support from an experienced entity such as Comfort Keepers can be very effective in building a strong marketing strategy, including a strong presence in social media. Some of the best benefits of utilizing social media include providing opportunity for a home elder care business owner to connect with clients and colleagues whom they otherwise may never have met, interact on a personal level with the community, and have fun at the same time.